Why is customer feedback becoming increasingly vital to effective internet marketing?
Well, you only have to look at two things to realise why if you are selling a product or a service online that you ignore this at your peril:
- Human behaviour - Most people check out independent 3rd party opinion if they can, especially if they haven't heard of you before, and this heavily influences their buying decision. You only have to think about why eBay killed off most other online auction sites - it was the quality of their customer/supplier feedback mechanism.
- How search engines are promoting customer feedback - They are aggregating 'customer reviews' where ever they are available (just look at hotels!). Why? To both provide the best 'quality results' to the searcher and kill off the other aggregation sites (like Money Supermarket). Why would you go there if 100% of the market was presented by Google (rather than a selected number of companies) where you could compare independently their feedback.
So, get an edge over your competition, increase your sales conversion rates and improve your Search Engine Optimisation all at the same time, and set up your own customer feedback mechanism via Louder Voice today. To find out more click through to Louder Voice and how it works....