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WSI Social Media Case Studies

IFA Systems

Industry: Web solutions for IFAs

URL: www.IFA-Systems.co.uk


Background: 

IFA System’s customers are independent financial advisers who require website creation/maintenance. These websites, are not only used to bring in new business, but to communicate with current customers and provide this customer base with work-flow solutions that in turn offer up solutions for dealing with their own clients. Their existing media presence seems to have some solid basis behind it but very little strategy in place on how to move forward or optimise it's effectiveness. 

Their existing social media presence seems to have some solid basis behind it but very little strategy in

place on how to move forward or optimise it’s effectiveness.

IFA System’s customers are independent financial advisers who require website creation/maintenance.

These websites, are not only used to bring in new business, but to communicate with current customers

and provide this customer base with work-flow solutions that in turn offer up solutions for dealing with

their own clients.


The Solution:

WSI created a very tightly branded social media presence for IFA Systems across Facebook, Twitter, and a WordPress blog. The client requested a very simplistic style for all their accounts that very closely matched the existing website. A full social media strategy based on getting the client in front of the right people, as opposed to just a lot of people, was implemented and is still going strong. 

Progress to date:
IFA Systems now has a tightly branded presence across their website and social media accounts. As well as increasing their profile generally, increased numbers of enquiries/sales are being received from their specific targeted market sector. The plan/programme is still in its early stages and still being monitored. 

The following social media have been put in place:
* Facebook
* Twitter
* LinkedIn
* WordPress Blog



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