While most advertising channels have seen a decline in revenue as a result of the present economic climate, online ad spends remain strong. From January to June 2009, the UK became the first major economy to see online advertising overtake television advertising (eMarketer). The greatest growth, by far, has been in paid search.
Also known as Pay-Per-Click (PPC) Marketing, paid search is the process of attracting visitors using ads on the major search engines, such as Google, Yahoo!, MSN and others. When used properly, PPC marketing can instantly put your company in front of prospects who are already looking for your products or services. So, how can you get paid search working for you?
Perfecting Your PPC Marketing Plans
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It's commonly accepted today that if you run a business, you need a website. One of the first things new customers do before picking up the phone to call any business is to search for more information about the company via the web. If your website is sending the right message, it will make a great first impression for you – even before you meet your client.
With this in mind, what is your website saying to your prospective customers? To answer this question, the key is viewing your site through the eyes of someone visiting it for the first time. To make an objective appraisal, consider the following.
20 Questions to Help Assess Your Website
Twitter is one of the most powerful social media marketing websites today. While it may still accommodate a lot of pointless babble, this real-time short messaging service continues to go from strength to strength as a viable alternative for connecting with people online.
Twitter is a free micro-blogging service that enables users to send and read messages known as tweets. Twitter, primarily used by consumers, has been attracting an increasing number of businesses who see it as one of the fastest ways to "connect" with customers. So, can you really improve sales using Twitter?
Top Twitter Business Techniques
Corporate blogging has become a particularly effective marketing tool for developing and maintaining valued customer relationships and is increasingly proving an excellent way to attract new web traffic from search engines. A proficient business blog can also be used to engage existing customers beyond a one-off purchase.
A well designed and implemented blog can act as a hub for your search marketing, social media marketing and, maybe not as obviously, for your email marketing initiatives. So what techniques should you adopt to ensure a coordinated approach to your promotional activities?
How Blog and Email Marketing Compliment Each Other
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